[tab name=’Guidelines’]
Guidelines : Support for Media Position
Showing Support for a Media Position
Guidelines and Alternate Phrases
- Express appreciation to the media for its position.
- We commend you on your strong stand about….
- We are pleased to see you respond to the matter of….
- Thank you for being so alert to the dangers of….
- Sunday’s feature story entitled…has been long overdue. Thank you so much for the fine research in bringing to light the pitfalls in….
- Summarize why you agree with the position.
- Thank the media for bringing the issue to the attention of the public.
- You have done a valuable service in bringing this to the attention of the community.
- Thank you for providing the research necessary to help us make an informed decision.
- Our city owes you much for presenting this often unheard side of the issue.
- The citizens of Hillsboro owe you a great deal for supporting this cause with your in-depth research and fine article.
- I, for one, am grateful your newspaper has chosen to make the facts known to the citizens of Hillsboro.
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[tab name=’Example 1′]
Example 1: Sample letter to media
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Editor:
We at Avalon Incorporated commend your editorial denouncing the trend among major companies in the U.S. to resort to bankruptcy as a means to avoid labor contracts, legal difficulties, and retirement obligations to their employees.
In graduate school, we were taught a declaration of bankruptcy was an admission of failure. Now, chief financial officers often urge bankruptcy as a means to reduce labor costs and dump their retirees at the doorstep of profit.
Avalon believes this alarming trend will undercut the gains made in labor relations for the past 20 years.
We commend you on your farsightedness in presenting these all-too-often hushed reflections among companies that do their very best to treat their long-term, loyal employees as they deserve to be treated.
You may have raised a few hackles in some quarters, but your editorial has done a service for our local retired and soon-to-be-retired citizens. Thank you.
Sincerely,
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[tab name=’Example 2′]
Example 2: Support letter for media
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Editor:
We would like to express our support for your editorial regarding the decline of the concept of providing service to the consumer.
Too often, companies seem more interested in manipulating the consumer in order to increase their profit margin than they are in accomodating the needs of the loyal customer. Corporate analysts gather demographic data simply to manipulate the consumer. They push the idea of instant gratification, even if what you’re getting is not exactly what you want or need.
Dreamscapes, Inc. strives to provide our consumers not only with a quality product, but also a product that meets their needs. We spend a great deal of our budget on customer research, so that we may provide the consumer with a supreme sense of satisfaction in the products we offer.
While many companies will no doubt be outraged by your editorial, we applaud your stance.
Sincerely,
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[tab name=’Example 3′]
Example 3: Letter to editor
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Editor:
We applaud your Sunday editorial criticizing the lack of regulation of HMOs. As you point out, many of these HMOs are making profits at the expense of our workers; and in some cases, people have been denied critically needed services because they “would cost too much.”
As business people, we have an obligation to make sure our employees are receiving the best health care we can provide, and we support your call to boycott the HMOs mentioned in your article. Their records of denial of vital services certainly makes a case for a boycott.
At Newcastle, Inc. we recently decided to use a new health provider, and one of the companies mentioned in your article was on our preliminary list. After some research we decided they sounded just a bit too good to be true, and your investigation of their practices has certainly reinforced that position for us.
Thank you for bringing these practices to the attention of both employers and employees. Let’s hope all businesses act in a responsible manner and drop these companies if they are currently carrying them.
Yours Truly,
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[tab name=’Example 4′]
Example 4: Appreciate to editor
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Editor:
We would like to thank you for your recent editorial urging your readers to support their local businesses. As a local grocer, I am in constant competition with the large supermarket chains, all of whom can offer a wider selection of choices at lower prices than owners of neighborhood stores can provide.
But as the people in the area know, I can special order just about anything, and I can offer them something the chain stores don’t—a genuine interest in their welfare. I know them, their families, and the community. We don’t just ask how they are today, we ask about sons and daughters, baseball games, dance recitals, and graduations. And while these are intangibles, I firmly believe they are just as important as what the customer carries out in their bag—maybe even more so.
Furthermore, our store has become a meeting place of sorts, one that helps to keep the community in touch with one another, and keeps neighbors informed in times of need. As you said, people need to become involved in their communities, and becoming patrons of their local businesses is a great way to start.
Yours Truly,
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[tab name=’Example 5′]
Example 5: Thank for media/h1>
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Mr. Boudin:
We recently learned of your editorial urging businesses to become more involved in community affairs. We couldn’t agree more.
Three years ago, Farber’s began a reading-incentive program with one of the area schools. This partnership turned out to be rewarding for both the workers who participated in the program as well as the students. A true rapport developed between the workers and the students, to the point that if you walked into the employee break room, the kids were often the main topic of conversation.
After only three years, we have increased our employee involvement to the point that our community has now had to place us in two elementary schools. We are delighted at this turn of events.
Becoming so involved in our community has strengthened our company and its sense of commitment to fellow workers and community at large more than we ever thought possible. It has been a completely positive experience, and one that we feel all companies should experience.
Sincerely,
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