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New Product Line







Example 1: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Julie:

The Holly Shop will release a new line of bath items early next month. It will include scented soap, bath oil beads, bath crystals, body powder, body lotion and floating candles. We have decided to use Victorian floral tins for packaging.

I am sending you a sample set (gardenia, sandalwood and rose) for your review. We’d like to know what you think of them. Specifically, we are interested in how well you think they might sell in your boutique.

Thanks for the help, Julie. We are excited about this new line, and think you will be, too.

Sincerely,

Example 2: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Jenkins:

We are pleased you are using Colette’s for your catering needs. In addition to our standard dishes, which you will find in the enclosed menu, I would like to tell you about our new line of organic vegetarian dishes.

We now offer meatless cuisine such as eggplant parmigiana, made with organically grown eggplant and goat’s cheese; vegetarian kabobs, featuring green and red peppers, pineapples and mushrooms glazed in either an organic honey sauce or a garlic and basil butter; and an astounding array of leafy greens and spinach salads. And of course, we are featuring vegetarian hors d’oeuvres and sinfully rich desserts!

In the past you have had difficulty ordering appropriate meals for some employees who are strict vegetarians. I hope this will make catering your office meetings both a bit easier and tastier.

Sincerely,

Example 3: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Pullman:

Lafayette’s is proud to offer a new line of French doors.

From the simple and utilitarian Gregory model, to the high-arched slope of the Estelle, we think you will agree these are extraordinary designs. They are all made with the same attention to quality for which Lafayette’s is famous.

I have noticed the cherry, maple and natural doors in our lines have been selling well for you. Would you like a Gregory in natural, a Heather in maple and an Estelle in cherry for a test run? I’ll be happy to ship them to you free of charge.

Let me know!

Sincerely,

Example 4: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Delacroix:

In our last conversation, you mentioned the possibility of returning your copier and renting a newer model with more sorting trays. I think I have found just what you are looking for.

We are offering a new line of copiers, The Sorter Specialists. The 9300-GK of this line (on page 3 of the enclosed brochure) would suit your needs. It features a revolutionary floating tray design — the trays are arranged in a double row and replace each other, thus allowing for twice as many proposals to be copied.

We can arrange a one-week trial to give you an idea of the 9300-GK’s capabilities.

Sincerely,

Example 5: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Mink:

Grant’s Custom Car Alarms is pleased to offer a new line of alarms — The Cop Connection.

In conjunction with regional law enforcement, we have developed a remarkable system. Each car is fitted with a special transmitter keyed to the police emergency band. When a vehicle is burglarized, the transmitter automatically alerts the local police.

We can arrange a demonstration of this amazing new alarm system if you wish. This alarm system is going to sell. Don’t miss the opportunity to be our only licensed dealer in the area. Give me a call.

Regards,

Example 6: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Callahan,

We are proud to announce the introduction of the newest addition to our family of quality products. The DHP-100 Series boasts the latest advances in technology. It is user-friendly, fast and efficient. But, best of all it is economical.

For more information or a complete demonstration please call (555) 555-5555. Mention product code DHP-100 and receive 10 percent off your next order.

Sincerely,

     

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