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Offer of New Complimentary Product/Services






Example 1: Example of new product introduction letter

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Gottschalk:

At Bonnabelle Insurance, customers safety is important. That’s why we are offering a six-week free trial membership in our Automotive Emergency Club. Some of the benefits you receive:

• Free roadside assistance

• Towing to any garage for only $10.00

• Discounts at all Auto Lube Stations and all Mapp’s Automotive Supplies

This offer is good anywhere in the continental US, Alaska, Hawaii, and Canada. If, at the end of six weeks you decide to continue this service, you may do so with a charge of only $15.00 added to your monthly billing statement.

Imagine the comfort of knowing your automotive emergency will be dealt with even if you have no cash readily available. All you need is Bonnabelle’s Automotive Emergency Club card. We’ll never leave you stranded.

Sincerely,

Example 2: Introduction letter for new product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Dreyfuss:

Thank you for registering your Office Future software package! By registering your software, you have become eligible for free 24-hour technical support, either by calling our toll free number at (800) 369-8630, or by accessing our World Wide Web site at:

http://www.officefuture/helpline.com

You will also be receiving our free monthly magazine, Office Today, which features special offers on products, information on upgrades, and the opportunity to learn about exciting new developments in the world of computers and programs.

Look for your first issue to arrive in February, and thank you for your patronage!

Sincerely,

Example 3: New product sample letter

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Casey:

I am pleased to offer you this free sample of the new Belle Arte paint kit, complete with instructions and accessories.

We welcome you to try it out—there is no obligation. Our only request is that you give us your feedback, either in a brief note or a quick call to me, letting us know what you think of the kit. You have been a important customer over the years, and I think you know how much we value and respect your opinions about our products.

Sincerely,

Example 4: Product introduction letter

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. and Mrs. Heinz:

When you run a family-owned restaurant, like we do, you get to know the customers who are special, who have been faithful patrons over the years.

You are such customers—having been with us almost every week from the day we opened. Although you may not realize it, this year marks the 10th anniversary of your patronage of our restaurant. We are honored by your loyalty, and proud to know that we have continued to please you.

We would like to offer you a special dinner next Friday. Come prepared to try some new dishes, created especially for you. Your usual table will be waiting. The only thing that will be missing is your check.

We look forward to serving you.

Regards,

Example 5: Letter to client

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mickey:

Here is the fixture you ordered from us. I apologize again for you receiving the wrong order. Please feel free to keep the first fixture at no charge.

I have also included five extra halogen lamps with your order, as well as some replacement bulbs, should you need them.

Regards,

     

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