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For Business Referral Developing Into Customer





Example 1: Sample letter for business referral into customer

Company Name or Letterhead
Address
City, State, Zip

Date

Addressee
Address
City, State, Zip

To The Customer Service Department of Baylor Design:

We would like to express our sincere appreciation for the referrals we have received for our interior painting business. We have received five new contracts in the past week alone which can be directly attributed to the excellent comments your employees have made concerning the quality of our work.

We appreciate this generosity.

Yours truly,

Example 2: Client referral thank you letter

Company Name or Letterhead
Address
City, State, Zip

Date

Addressee
Address
City, State, Zip

Dear Yolanda:

I appreciate you referring the King family to Lights Up. They were so pleased with our selection that they are purchasing all of the interior, exterior and landscape lighting for their new home from us. Needless to say, this constitutes quite a large order!

We are excited at this unexpected opportunity, and grateful for the service you have done us.

Your truly,

Example 3: Referral thank you letter

Company Name or Letterhead
Address
City, State, Zip

Date

Addressee
Address
City, State, Zip

Dear Jason:

You said you had “briefly mentioned” our ad firm to Simeon’s CEO Carson Roberts in a casual conversation the other day. Those few words must have been quite complimentary.

After a meeting this afternoon with Mr. Roberts, we are proud to say that we have become the new representative for all of Simeon’s advertising needs.

Serious thanks are in order. How about dinner on me at The Copper Porch this week?

Cordially,

Example 4: Referral letter samples

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Patrick,

It’s truly a shame there aren’t more clients like you in the world. If so, we’d have more business than we could handle.

Last week we received an order from Overland Press and Graphics, Inc. for the purchase of 200 tons of 45-lb standard grade newsprint. This was our first order from Overland and totaled more than $125,000. That’s quite a sale for our mill and it’s all because of you.

Last year, if you recall, you introduced me to Nicole Tuma, purchasing director, at Overland. It was during the Northwest Graphics and Publishing Show in Portland. You told her how much you’d enjoyed working with our company and that the quality of both our products and services was outstanding.

Apparently you made quite an impact on Ms. Tuma. She noted your comments in her confirmation letter of the order.

Thanks again. Please let me know if I can ever reciprocate.

Sincerely,

     

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