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Selection of Advertising Agency







Example 1: Sample letter for Selection of an advertising Agency

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Vizquel:

Thanks to you and your team for the excellent advertising campaign proposal. You seem to have a strong grasp on the direction we want to take for our company. We are confident your experience with internet advertising will help us gain a formidable presence in the on-line marketplace.

I am pleased to enclose the signed contract. We look forward to working with you.

Sincerely,

Example 2: Example letter for Finalizing of an advertising Agency

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Lofton:

Your proposal for our Cellular Phone Advantage advertising campaign was right on the money. We don’t think another agency could do more with our limited budget.

Can you bring the contract to my office before the end of the week? I would like to formalize our relationship right away so you can begin work on the campaign. We are hoping to have print and television ads running in time for the Christmas season.

Sincerely,

Example 3: Example Letter for Choosing Advertising Agencies

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Tabler:

We are pleased to award Freeberg & Sons the contract for next year’s Beautiful World Juice promotions. Your idea to combine television advertisements with a road tour is inventive and exciting. We think it will be just the thing to distinguish our new line of organic juices from other juices on the market.

We are confident you will lead us into a successful year.

Sincerely,

Example 4: Sample letter for choosing advertising agencies

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Kirby:

We appreciate all the hard work you did on the proposal for the Energy Saver Light Bulb advertising campaign. Although we need to alter the focus of the proposed television spots slightly to appeal to our target demographic, we think you are the right agency to handle our campaign.

Your success with national television advertising indicates you have the expertise needed to put our product in the spotlight. Let’s meet this week to finalize the contract.

Sincerely,

Example 5: Letter to Advertising Agency Accepting Proposal

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Espinoza:

I was impressed with the quality and breadth of your advertising proposal. Equally impressive was the fact that it conformed to our budget stipulations. The primary advertising goals for any political campaign are exposure and name recognition. We are confident your television commercials and mailings will achieve both.

I have enclosed the contract with my signature. We are glad to have you aboard.

Sincerely,

Example 6: Sample Letter to Accepting Proposal from an Advertising Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. O’Riordan,

The advertising budget and proposed advertising materials you put together are just what we have been looking for. I do think we’ll reconsider the radio campaign you outlined.

We were so excited about our meeting that we want to get this show on the road immediately. Let’s get together and discuss the details. We can sign the contracts next week over lunch. Please call me to arrange the meeting.

Sincerely,

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