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Sample Letter for Advertisement Replacement & Scheduling







Example 1: Sample Letter for Advertisement Replacement & Scheduling

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Dennis:

The television ads recently submitted are creative and energetic. However, the celebrity, Shawn “The Juice” French, is not an appropriate image to represent our company.

We suggest a more wholesome celebrity such as B.G. Davis or Jona Haynes be used in place of “The Juice.” The appropriate changes should be made as soon as possible and resubmitted for approval.

I look forward to seeing the results.

Sincerely,

Example 2: Letter for Problems of Replacement & Scheduling of Advertisement

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Holloway:

The designs for the new billboard ads are excellent, portraying an appropriate image for our company and product line. Unfortunately, many of the images are fading after only three weeks of being posted. We expect them to last through the time we have leased the billboard space.

I am certain you share our concerns. We would appreciate it if you would immediately check the quality of the paper being used.

Please notify our office as soon as you have determined a solution to the problem. We look forward to hearing from you.

Sincerely,

Example 3: Sample Letter for Problems in Advertisement & Replacement, Scheduling of Advertisement

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Gostein:

We have recently noticed the newspaper advertisements contracted through your agency are appearing in inappropriate sections of the paper. For example, in the March 3 issue our tire ads appeared in the Lifestyles section rather than the Automotive section. On March 10, the same ad appeared in the Food section.

We are aware that newspapers handle an abundance of ads each week and that some misplacement may occur. However, if the ads continue to appear in inappropriate sections, we will be forced to withdraw them completely and pursue other options.

Your prompt attention to this matter would be appreciated. Thank you for your time.

Sincerely,

Example 4: Example Letter for Problems in Replacement, Scheduling of Advertisement

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Ford:

Thank you for the superior job in the production of our television commercial. We appreciate your hard work.

However, there seems to be some confusion. Since our commercial is targeted for senior citizens, we expected it to appear during the early morning hours. Instead, it is being shown late at night.

Please look into this matter and make the proper adjustments.

Sincerely,

Example 5: Letter of Advertisement Replacement & Rescheduling

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Whitley:

You recently submitted two radio spots which we readily approved. However, we discovered a third one, already airing, which was not approved. This particular ad lacks the charm and sophistication we are attempting to portray.

Please cancel it and contact us before making any more changes.

Sincerely,

Example 6: Letter for Change & Rescheduling of Advertisement

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Callahan,

Brock Systems is a software company that began advertising in National Way Magazine in December of 1995. Because of our success, we decided to do some tests in the United and Delta in-flight brochures. We chose United and Delta as our primary exposure vehicles during this start-up phase because of their attractive layout.

Then in April, we decided to advertise solely in Regional Review. Our research indicated this was a reasonable way to maintain steady sales growth while minimizing our advertising costs. Unfortunately, in May’s issue, we were placed between two reader response cards toward the back of the book making it more difficult for readers to find our ad. After discussing our dissatisfaction with the placement, Josephine Wiggs granted us a discount for July.

We are now in the middle of the third week of May and sales have continued to drop. It stands to reason that either the poor placement has had a great impact on our direct sales or Regional Review is not the right publication for our software products.

I urge you to take our situation into consideration and provide us with compensation on our account.

Should you have any questions or comments, please contact me at (555) 555-5555 or fax (555) 555-5555.

Thank you for your attention to this urgent matter.

Sincerely,

     

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